Built the entire brand identity for Onsective, a Canadian IT company in Ontario, from scratch. The company had zero visual identity when I joined. Delivered a complete brand system including logo design, color palette, typography system, brand icons, business card, letterhead, and branded merchandise mockups. Designed to communicate authority, trust, and forward-thinking — aligned with their tagline "Command the Future." During my time at Onsective, I also designed brand assets across 6+ client industries including tech, consulting, and digital services.:

I completely agree. A strong brand identity helps people remember and trust a business. Great insight!

SALTY BIRD is a concept for a modern beach bar built around a bold brand identity and its own universe of characters. At the heart of the brand is a charismatic pigeon that has become a symbol of carefree relaxation and good vibes. Surrounding him is a team of supporting characters, each representing a different aspect of the bar's life and making the brand feel more vibrant, recognizable, and full of personality.

The project includes the development of the logo, brand color palette, mascots, sticker pack, environmental branding, and a cohesive visual identity system. The main idea was to create not just a beach bar, but a complete brand with its own character, humor, and memorable visual language.

🙌 You can explore more details and view the full project presentation via the link https://www.recraft.ai/project/6e54d616-a059-4f73-83cf-643e6063bc39

Salty Bird project