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🇺🇦 Today we celebrate the 35th Independence Day of Ukraine.
In this portfolio concept, I used a blue-and-yellow palette and a clean focus app theme to reflect something meaningful to me: daily progress, inner strength, and steady movement forward 🇺🇦
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When building a fashion brand identity, most designers start with the logo.
We usually do too. It feels like the natural anchor point.
But when we worked on Evolur, we started with the touchpoint that gets touched last the packaging.
Because for a fashion label, the unboxing moment is the brand. The first impression doesn't happen on Instagram. It happens when someone pulls a ribbon-wrapped box out of a delivery bag.
So we built the identity outward from there. The wordmark came from asking what needed to look right on a swing tag at 2cm and on a tote bag at full size simultaneously. The crimson and blush palette came from asking what felt confident on kraft shipping boxes without needing a campaign photo around it.
This is what fashion branding looks like when every detail is treated like the hero shot.
What we noticed was that designing for physical touchpoints first made every digital decision easier. The hierarchy was already solved. The personality was already clear.
"Fresh styles. Timeless confidence." The brand found its own tagline by the end.
Does this feel like a brand worth wearing? 👇
Amazing branding
Hi! I’ve been working on this app for the past three hours, and I’d love to share my prototype with you. Could you test it using the link below and let me know what you think? Your feedback would be really helpful as I work to build a great app for students.
The app’s main purpose is to help students organize their assignments, develop concepts, keep track of their ideas, and ultimately pass their classes!
Andromeda is a great name for a study app, gives it some ambition. The "each task you complete illuminates it" hook is fun, did that gamification angle come first or did it get bolted on after the core assignment tracking was working?