Since the launch of the first version of ChatGPT, in early 2023, many business owners have found a reason to save more time and money.

They assumed that an invention such as this would help them

- craft their content for themselves

- spare the money spent on a content creator.

Intelligent machines were taking jobs, even in creative sectors such content writing, copywriting, or translations.

However, nothing could be further from the truth.

After a couple of months—or in some cases, years—business owners have reached a clear conclusion about the limits of artificial intelligence.

If you don't believe me, you can access a website like Reddit.com and search for conversations on the topic. Companies were optimistic that by using AI, they would save money. However, what followed was that they started getting fewer and fewer clients. Something about the text generated by AI wasn't satisfying for the prospects.

The conclusions are clear:

- AI doesn't understand context as you would like it to understand it.

- AI can, at best, mimic human creative writing but never master it. - AI can write, at best, average copy.

ChatGPT, Claude, or Gemini make great tools or copilots, but they will always generate content that can be labeled "average" at least. No business owner that wants to see his or her business thrive will not bet on text generated through artificiall intelligence.

One other thing that any business owner should take into consideration is the hallucination issues.

AI is known to hallucinate information. What do I mean by that?

If you are searching for information, the AI may simply come up with information that doesn't exist anywhere. It is not grounded in reality. It is false.

Why does this matter? If your income stream depends on the information you work with and the content that you craft using this information, then any mistake can be costly for your company.

Don't use AI. Use your creative human mind. Don't let AI dictate your business's content. Hire a professional instead.