The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A 3–6 month engagement with a homegrown natural pet care brand founded on one promise: to rescue and care for 101 animal lives in their founders' lifetime.
I built the voice that bridged their two worlds — animal welfare and premium product — into one coherent brand language. Strategy, storytelling, campaigns, and the visual system that made their Instagram grid recognisable in a crowded D2C feed.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
What happens when a digital agency stops looking like every other digital agency?
For MOONIQ, the answer was a visual identity built around exploration, ambition, and limitless growth.
MOONIQ is a digital marketing agency specializing in social media, blockchain, and Web2 consulting. The challenge was to create a brand that could communicate its futuristic vision without sacrificing sophistication, trust, or strategic clarity.
The identity was developed as a complete visual system — from the logo and typography to the color palette and supporting applications — creating a distinctive presence designed to position MOONIQ as a guide for brands reaching new heights.
A bold identity for a brand built to move forward.
Featured twice on Behance — Branding & Stock.
Building a brand that deserves to be remembered? Let’s talk.
Pretty cool! Is this website live ?
What if the whisky-making process became the artwork?
Full Barile identity, campaign and film:
https://contra.com/p/bMNAvgWk-barile-brand-identity-and-launch-campaign
Barrel staves become monumental sculptures. Their curves carry through the collector’s packaging and a 15-second film. Explore four moments from the project here, then discover the complete visual identity and campaign in the case study.
Self-initiated concept for a fictional Brazilian single malt. Creative direction, brand identity and AI-assisted visual development by Mauricio Pontual.
#BrandIdentity #ArtDirection #PackagingDesign #BrandCampaign #AIVideo
The way the barrel curves carry all the way through to the packaging is such a tight through line. Since this was self-initiated, did the sculptural direction come first and the 15 second film get built around it, or were they developed side by side?
What would a fashion brand look like if every design could exist only ten times?
No restocks. No second edition. That was the starting point for Arden Rumaire.
I built its identity around the details you discover up close: a tiny mouflon emblem, quiet wordmarks, and a visual world that feels like a memory. Every video was generated with AI under my creative direction.
The challenge: give a new brand a sense of heritage before it has a history.
Open the case study to see how one rule shaped the identity and films.
https://contra.com/p/b7Bovb3B-arden-rumaire-luxury-fashion-brand-identity
Such an elegant work, the level of detail is incredibly refined. I genuinely couldn’t believe the woman in the video was AI. Good job Mara 🔥
