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A 3–6 month engagement with a homegrown natural pet care brand founded on one promise: to rescue and care for 101 animal lives in their founders' lifetime.
I built the voice that bridged their two worlds — animal welfare and premium product — into one coherent brand language. Strategy, storytelling, campaigns, and the visual system that made their Instagram grid recognisable in a crowded D2C feed.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A hot take in branding: Should premium always play it safe?
We recently explored two contrasting creative directions for a premium carpet and home décor brand based in Jaipur, India.
Moodboard 01: Challenges category conventions with a maximalist, editorial approach. Inspired by visual journals, printed matter and the stories objects carry.
Moodboard 02: Embraces familiar premium codes. Neutral colours, conventional logo forms and spacious layouts that let the products take centre stage.
Both serve a purpose, but the brand's core idea is “Stories Worth Keeping.”
Which direction would you remember for a brand that sells more than objects, but the stories behind them?
01 or 02?
6 voted
75%
2 voted
25%
8 votes
Closed
I’d pick Moodboard 01. It feels more distinctive and gives the brand a story people can remember.
What would you want to see first from my next round of projects?
Teaser’s up now.
Tell me what catches your eye.
Just closed out on this fun project. Can't wait to see it all come together in store!
Super vibrant branding! That bold cobalt blue paired with the quirky illustrations looks so clean. Great project wrap-up
