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What if Pontiac was relaunched in 2026?
This rebranding concept explores how a legacy automotive brand could evolve while preserving its performance-driven DNA.
Instead of redesigning just a logo, I focused on: • Modernizing the symbol for scalability • Refining typography for strength & precision • Creating a bold but controlled color system • Designing a logo system, not a single mark
Strong brands don’t rely on nostalgia — they translate heritage into clarity.
If Pontiac came back today, would this direction feel right?
I’d love to hear your thoughts 👇
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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I think two levels is right for a logo.
You get it on the first read. Then later you notice the second thing.
If it goes a level deeper, it's usually the designer being too clever. And then the team tends to stop using the logo.
This year we've done brand identities for companies in AI, pet health and car rental.
Before you ask a studio for a rebrand, write down the actual mismatch. Something like “enterprise buyers read us as a side project”. Then note where you've seen it, like lost deals or sales feedback.
A named mismatch is something a designer can scope.
Final direction picked! I love when brands use custom illustration as the main way to communicate with their audience.
Direction discovery should not take more than one week and it should be full of personality! Ready to upgrade your brand?
Amazing work!