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Raphdwag Gadgets needed to stand out in a market full of generic, forgettable gadget brands. I built an identity around connection itself, a logo blending a dynamic island shape with a USB tip, paired with a bold navy and green palette, then carried it across signage, packaging, and apparel so the brand feels premium and trustworthy everywhere it shows up.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Branding for a B2B SaaS company.
This is what you get from strategic branding.
Every element has a purpose. For Astrum, the guiding star represents direction and clarity, while the cyan palette communicates trust, intelligence, and innovation. Together, they tell the story of a platform built to simplify complex work—not just decorate it.
Good branding helps people understand your business before they experience your product.
I'm so happy working on this project.
Love the focus on purpose-driven design! The guiding star concept for Astrum and that cyan palette really hit the mark for B2B SaaS clarity. 🌟
Let me introduce our branding project, Nexgen.
They approached us to create a symbol that reflects strong geometry and a modern mindset. The goal was to create a look that felt professional, sleek, and visionary.
By combining the letter "N" with a sharp yet rounded key visual, we created a bold identity and paired it with a bright blue color to give Nexgen a more innovative feel.
Explore more of our work → https://www.behance.net/potarastudio
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