If AI tools can get your designs and ideas 70% of the way there, where does your value sit in the remaining 30%? 🤔

I gave two AI tools the exact same prompt and the results were closer than I expected.

I tested Google Stitch using my Anything Hackathon prompt, even added a reference image, while it did not use it directly, the style and color direction were surprisingly aligned.

First impression, it is fast! 🚀

The output looks solid at a glance, but once you start being nitpicky, you notice that hierarchy needs refinement and some spacing decisions feel slightly off.

I think it is a strong starting point but not a final solution.

Any thoughts?

Yeah, we're not right there yet. It's great to generate ideas, but I don't think it's still possible to ship something that I am fully proud of using only those tools.

Have you considered changing your process in order to land bigger clients? I decided to build this extensive two-in-one Brand Strategy & Identity System to help me position higher and differentiate from the old boring guidelines by offering dual-purpose solution that covers all touchpoints.

I structured it in 9 different chapters and 28 sub-categories, covering in-depth key strategic aspects from brand purpose, positioning, personality etc. to comprehensive visual & brand identity. It was built in Adobe Illustrator and is fully customizable. Now you might be wondering if made a use of AI in my workflow, not in particular for the content & design itself since this was a real client project. Rather, I used ChatGPT to better structure its table of contents.

Looks great! My approach depends a bit on the project. If I'm dealing with a big client, I'll definitely use a more in-depth process from the start. I think it's valuable to understand the client's company and their market positioning before jumping into the design side of things.