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Giant shoutout to my daughter Brooke for bringing this concept to life—so proud of how this turned out! 👏✨
We loved collaborating on this brand mark for Broadway Babies. Balancing that playful energy for kids with a clean, stage-inspired backdrop was such a fun creative challenge for us, and seeing the final vector details locked in makes every bit of iteration worth it.
Nothing beats working together on a project when there's a clear vision and trust in the process.
How’s everyone handling silhouette spacing and type hierarchy on multi-character logos lately? Always curious how other designers approach keeping these detailed figures balanced without losing legibility! 🎨👇
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Day 4 - Permissionless design.
Logo concept for ...me lol, had this idea of an app that could help regarding sleep. I might build it one day!
nice
Clayful Spirit - Brand Identity & Logo Design
Clayful Spirit is a Bangalore-based pottery studio built around the idea of shaping clay with intention and joy. They came to me needing a visual identity that felt as tactile and human as the craft itself - something that didn't look like a generic "handmade" brand, but actually captured the rhythm of hands on wet clay.
The concept
The core mark is a symbol that reads two ways at once - an abstract clay pot mid-throw on the wheel, and the ampersand-like curve of the number/letter "8," nodding to the infinite, looping motion of the potter's wheel. It's playful without losing craft-forward warmth, and simple enough to work as a stamp, an embosser, or a tiny favicon.
What I delivered
Primary logomark + wordmark lockup, paired with a custom hand-lettered logotype that mirrors the organic, slightly imperfect edges of thrown pottery
A flexible one-color mark that holds up in reverse (white on terracotta, red on cream) so it can live on packaging, clay stamps, and photography alike
A warm, earthy color direction (terracotta, clay red, cream) pulled directly from the studio's own materials
Real-world mockups against studio photography - raw clay, hands at work, pots on the wheel - to show how the mark behaves in-context, not just on a white background
Why it works
The mark was designed to disappear into the brand's own textures - sitting naturally on unglazed clay, catching studio light, holding up small on a hangtag or large on a shopfront. It gives Clayful Spirit a identity that feels less "designed" and more grown out of the craft itself.
Tools: Illustrator, Figma
Making the mark work as a physical clay stamp is the quiet constraint doing all the work here - relief printing kills thin strokes, so the fat one-color silhouette was probably decided for you. Have you pressed it into actual clay yet, or is that still living in the mockups?
When I started on ACME, I kept coming back to one idea: convergence. It's an AI/DevOps brand, and I wanted to skip the usual circuit-board clichés and find something that felt smart without overexplaining itself.
I started sketching with triangles — sharp, directional, technical. Arranging six of them together created a hidden six-pointed star in the negative space. That was the moment it clicked.
I built the mark on a tight grid so it'd hold up at any size, then landed on a deep teal paired with electric lime — grounded but energetic, and different from the usual SaaS blue.
For the wordmark, I flattened the top of the "A" to echo the triangles, tying the logo and lettering together.
Last step was just living with it — dropping it onto a phone home screen, a social profile, a landing page — to see it work in the real world, not just on a mood board.
Hiding the six-pointed star in the negative space between six triangles rewards a second look without needing a caption, and flattening the A's apex to echo them is what actually ties the wordmark to the mark instead of just sitting next to it.