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If you want to know what content your newsletter subscribers actually want, ask them early.
Setting up a 1-question poll in your onboard email lets you instantly segment readers by interest, role, or experience level.
Personalizing the content flow early keeps unsubscribes low and engagement sky-high.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I designed and structured a visually refined Substack newsletter website for a French lifestyle, food, culture, and fashion publication. The project included a branded homepage, featured article section, popular posts, recent posts, category sections, newsletter subscription areas, and a custom footer.
The layout was designed to showcase editorial content clearly while creating an elegant reader experience that supports content discovery, audience engagement, and subscriber growth
A small tip that made content planning much easier for me 👇
Don't start your content calendar by asking:
“What should I post today?”
Start by choosing your content pillars.
For example:
→ Educational
→ Promotional
→ Engagement
→ Behind the scenes
→ Social proof
Then create several ideas under each pillar.
This gives you a system instead of having to come up with a completely new idea every day.
The goal isn't to have more content ideas. It's to have a system that keeps generating them.
If you're a Social Media Manager or content creator, what's your favorite content pillar?
Email marketing campaign and copywriting
