The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
I designed and developed a high-converting, performance-driven web presence on Webflow for Houy Sports Performance, a premier athletic training facility in Pittsburgh, PA. Founded by a former Division 1 and professional football athlete, the brand needed a bold digital experience that reflects their high-level strength, speed, and recovery infrastructure.
To drive high conversion and turn visiting athletes into consultation bookings, I structured the homepage around urgency, authority, and athletic proof. I integrated statistical breakdown sections highlighting recruitment realities like the $6.5%$ D1 trajectory to immediately resonate with ambitious high school athletes and parents. The design breaks down complex training pillars into digestible visual cards, covering explosive power, injury prevention, movement quality, and longevity.
On the technical side, the site features custom Webflow interactions, responsive layout structures across all screen sizes, clean CSS grid arrangements, and an embedded interactive scheduling widget via Cal.com to streamline free consultation bookings. Every design decision was tailored to build trust, showcase elite training value, and convert casual visitors into active clients.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
NUVO Furniture — Sculptural Furniture E-commerce Concept 🪑✨
NUVO is a contemporary furniture website concept built around one idea: let the product become the experience.
At the center of the concept is Plush Bold — an expressive statement chair designed to feel more like a sculptural object than traditional furniture.
The visual direction combines oversized typography, generous negative space, tactile product imagery, and a warm yellow accent to give the chair room to stand out while keeping the interface clean and editorial.
Special attention was given to:
• a product-first hero composition that makes the chair the main visual focus;
• oversized typography that interacts with the product rather than simply sitting around it;
• minimal navigation and supporting content to keep attention on the collection;
• strong contrast between the clean interface, soft furniture texture, and natural grass environment;
• responsive mobile layouts that preserve the same visual hierarchy on smaller screens 📱;
• alternative product colorways that show how the system can adapt across a wider furniture collection;
• clear “Explore Collection” actions integrated without disrupting the editorial feel.
The result is a digital furniture experience that feels minimal, tactile, and expressive — giving a statement product enough space to make a statement of its own.
Looking to create a distinctive e-commerce experience for your furniture, interior, or lifestyle brand?
Let’s build something people want to explore — not just scroll through ✨
How did you approach adapting such an oversized composition for mobile?😍
🚨 6 FEATURES ON CONTRA. LUCK OR A PATTERN?
Another Asol Design project was hand picked by the Contra team.
And this is already the 6th time.
The interesting part isn’t the badge itself.
It’s that very different mobile concepts keep getting noticed while being built around the same principle:
Great mobile design should look exceptional and make the product stronger.
Not UX without visual craft.
Not beautiful UI without product logic.
The strongest work happens when product strategy, user behavior, growth thinking, and premium execution all support the same idea.
This featured concept explores exactly that
A productivity product designed not just to measure focus, but to protect the conditions required for deep work.
💬 WHAT MAKES A MOBILE PRODUCT FEEL TRULY PREMIUM TO YOU: VISUAL EXECUTION, PRODUCT LOGIC, OR BOTH?
📩 BUILDING A MOBILE PRODUCT AND WANT A STRONGER PRODUCT + UX DIRECTION? LET’S TALK.
#mobileappdesign #productdesign #uxdesign #growthdesign #iosdesign #asol_design #contra
wow, what a win! congratulations to you!
Brand visuals for a SaaS brand I recently worked on.
For this project, I took a premium and minimalist approach, focusing on creating a visual system that feels modern, polished, and intentional without doing too much. The goal was to let the product and message breathe while using strong typography, clean layouts, subtle details, and refined visual elements to communicate trust and sophistication.
I wanted the final direction to feel like a SaaS brand that understands its audience, simple enough to be accessible, but distinctive enough to stand out in a crowded digital space.
The interaction between the visuals and typography is excellent.