A visual experiment built around an unused logo concept from a recent branding project.
The design was created manually, while exploring how AI-driven aesthetics are increasingly influencing contemporary visual language, even when AI itself isn’t part of the design process.
Logo design, art direction and visual exploration.
The dark, high-contrast cinematic aesthetic and thoughtful exploration of contemporary visual language are brilliant. Such a striking experimental brand visual!
Is sketching part of your creative workflow or we've forgotten what it feels to be human?
Depending on the projec's scope, I normally like to explore my ideas on paper before I come up with the best solution.
And no, they're not perfect.
They are rough and messy, my goal is so...
Static hero backgrounds are easy to scroll past. So for KpiClock's marketing site, I built a living one — a soft, flowing gradient that moves on its own behind the headline, made with Unicorn Studio.
It's lightweight, runs smoothly right in the browser, and gives the whole hero a calm, premium feel without pulling attention away from the message or the CTA. Subtle motion, big difference.
The balance between animating the background and keeping the CTA readable is a common friction point. Subtle movement works well here because it draws the eye without competing with the core message.