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A COLOR PALETTE IS NOT A COLOR SYSTEM
Many startup brands choose colors based on taste.
But a strong visual system gives every color a job.
BACKGROUND
Creates atmosphere and visual stability.
TEXT
Protects clarity and readability.
CTA
Directs attention toward the next action.
SIGNAL
Highlights what is active, important, or distinctive.
WARNING
Communicates risk without competing with the main brand signal.
SURFACE
Separates information, layers, and applications.
For NOVALEDGER, cyan is not decoration.
It acts as a controlled verification signal inside a restrained world of black stone, glass, and institutional calm.
The result is not simply a dark fintech palette.
It is a trust system built through consistent visual roles.
NOVALEDGER is a fictional portfolio demonstration created to test this method.
AI-ASSISTED. HUMAN-CONTROLLED.
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The hard shadows, bold contrast, and point-and-shoot look bring back the raw energy of early-2000s photography while making the subject instantly stand out.
Here’s my visual exploration of the direct flash aesthetic, created with Seedream.
Would you use this aesthetic for a brand campaign?
One of the best designs I’ve seen today. Really solid work 👏 This raw look would make an incredibly high-impact landing page hero section.
Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
love seeing your process for this!
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I designed the brand identity and user experience, partnering with an NYC-based product studio to bring the product to life from concept to launch.
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