I've been working with Outsite for 8+ months, creating content, editing, filming, and making sure...I've been working with Outsite for 8+ months, creating content, editing, filming, and making sure...
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I've been working with Outsite for 8+ months, creating content, editing, filming, and making sure we align the social content with its members.
I have been testing a bunch of ideas over the past few months and will finally be sharing some of the work I did over the next few weeks.
In one of the recent property launches, we have made a bold marketing move to launch it with a video that will spike some comments from the target audience...It definitely did
iykyk, watch here
I really like the idea of testing different content angles instead of relying on the same format repeatedly. Understanding what makes the target audience react is such an important part of social strategy.
A social media campaign needs more than good content and attractive designs.
Before launching a campaign, I think about five important things:
→ Goal: What do we want to achieve?
→ Audience: Who are we trying to reach?
→ Message: What do we want people to understand?
→ Distribution: How will the content reach them?
→ Measurement: How will we know what's working?
Each part has a role to play.
Without a clear goal, it's easy to create content that looks good but doesn't support the business.
Don't just create a campaign. Build it around an objective.