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Been working on this one for a while, and it’s finally here 🤩
For this skincare line, I wanted to create something that felt fresh, simple and genuinely different from what we usually see in the category. The whole identity was built around one thought:
"Skincare isn’t rocket science"
No complicated routines. No unnecessary beauty clichés. No trying to make skincare feel more complicated than it is.
Just 1 to 5. Five simple steps to good skin.
I took an architectural approach to the identity, using structure, proportion, typography and a clear visual system to make the idea feel as simple as the product philosophy itself.
Really happy with where this one landed.Check it out
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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