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𝐀𝐦𝐩𝐥𝐢𝐭𝐮𝐝𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐒𝐞𝐭𝐮𝐩 & 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠
Implemented a complete Amplitude analytics and reporting infrastructure to help the client better understand user behavior, marketing performance, and conversion journeys across multiple traffic channels.
𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰
The client needed a reliable analytics system to measure website engagement, track acquisition sources, analyze funnel performance, and generate actionable marketing insights. The goal was to centralize reporting and create a scalable analytics framework for data-driven growth.
𝐖𝐡𝐚𝐭 𝐖𝐚𝐬 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝
➩ Full Amplitude analytics setup
➩ Event & user property tracking architecture
➩ UTM parameter tracking implementation
➩ Traffic source and medium reporting
➩ Funnel and conversion analysis
➩ User engagement dashboards
➩ Bounce rate and retention reporting
➩ Cross-channel performance monitoring
➩ Custom dashboard creation for marketing insights
𝐊𝐞𝐲 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 𝐁𝐮𝐢𝐥𝐭
➩ Traffic by Channel
➩ UTM Source Performance
➩ UTM Medium Performance
➩ User Engagement Reports
➩ Funnel Analysis (Page View → Add To Cart → Checkout → Purchase)
➩ Bounce Rate Monitoring
➩ Marketing Attribution Reporting
𝐓𝐨𝐨𝐥𝐬 & 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬
➩ Amplitude
➩ Google Tag Manager
➩ Google Analytics 4 (GA4)
➩ UTM Tracking
➩ Looker Studio
𝐑𝐞𝐬𝐮𝐥𝐭𝐬 & 𝐈𝐦𝐩𝐚𝐜𝐭
➩ Improved visibility into marketing channel performance
➩ Enabled accurate source-level attribution tracking
➩ Identified user drop-off points in the conversion funnel
➩ Helped the client make data-driven marketing decisions
➩ Built a scalable reporting system for ongoing optimization
𝐎𝐮𝐭𝐜𝐨𝐦𝐞
The client now has a centralized analytics and reporting framework that provides clear visibility into user behavior, acquisition performance, and conversion trends — enabling smarter growth and optimization strategies.
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