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Project Title: Bridg’d Marketplace Design & Brand Strategy
Project Description:
How do you visualize a platform that serves manufacturers, wholesalers, and everyday consumers all at once? For Bridg'd, I designed a comprehensive visual system that simplifies the supply chain.
The design focuses on three key pillars:
Trust: Using social proofing and "Friend-based" recommendation UI elements.
Efficiency: Visualizing AI-powered matching to show how the platform eliminates long negotiations.
Accessibility: Creating a layout that empowers SMEs to compete with major e-commerce tycoons.
The result is a versatile, dynamic brand identity that supports a multi-model (B2B/B2B2C) infrastructure while remaining intuitive for the end-user.
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For the Mobbin x Contra challenge, I used Mobbin as a research tool to study high-quality e-commerce flows and product page patterns.
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