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Fennel is an investment app that lets users evaluate companies through an ESG lens — making conscious investment decisions based on environmental, social, and governance data. The app was already live on the App Store with a limited user base when they brought me in as a freelancer.
The goal wasn't to redesign from scratch — it was to identify what was actually broken, understand why, prioritize what mattered most, and design targeted solutions. That meant starting with research before touching any screen.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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