The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
ATNOMY is a modern fashion brand built on the belief that great design doesn’t need to be loud to make an impact. The identity was developed around simplicity, individuality, functionality, and understated excellence, creating a visual language that feels refined, distinctive, and timeless. The project included creative direction, logo design, typography, colour system, and visual applications designed to carry the brand consistently across fashion, retail, packaging, and digital touchpoints.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Why do half the skincare and fashion brands launching this year look like they share the same designer?
Serif logotype, tight tracking, one accent color. ✅ It reads as elevated the first time. By the twentieth brand, it reads as a template, not a decision.
Safe typography isn't neutral, it's a choice too, sometimes one that avoids taking a position 🤭.
So I designed a set of mockups with custom letterforms built to argue the opposite: type with weight, texture, and enough attitude to hold its ground on a shelf full of quiet logos. 💅
What's the last fashion or skincare brand whose type actually made you stop scrolling?
That cap, texture and typography fits very well together. This really is different, yet safe. Good work!
Brand + web + product design work for an enterprise Web3 company from last year.
4-week sprint on a dream client brand + website, followed by 1.5 months of product design.
Still one of my favorite projects I’ve worked on 🔥
Safe or bold, which one actually makes you stop scrolling? 🤔
Sans: the serif, tight tracking, one accent color playbook every skincare brand is running right now.
Bold: the same idea, redesigned with attitude. 💅
25 voted
32%
53 voted
68%
78 votes
Closed
Definitely bold! That redesigned typography adds so much personality and immediately stops the scroll. Safe just gets lost in the feed these days.