Loving the focus on bold, non-conforming brand identities. Setting clear boundaries like 'only one spot' is also a great way to drive high-intent inquiries.
Out of the two services you offer, which one do brands usually struggle with more: defining their visual identity or...
FlowDeck Logo Refinement — Which Direction Feels Stronger?
I’m exploring two visual directions for a developer-focused brand identity and would love some design feedback.
Option A: Blue + Black + White
A higher-contrast direction designed to give the identity more flexibility across light and dark interfaces.
Option B: Blue + Black
A more restrained direction with a simpler, more focused color system.
I’m evaluating both based on visual balance, versatility, scalability, typography, and how well the identity could work across a developer product and its marketing materials.
Which direction would you choose — A or B?
I’d especially appreciate feedback from designers on the color system, logo balance, and overall brand feel.