Sustainable Pet Brand Identity: Trustworthy & Cohesive DesignSustainable Pet Brand Identity: Trustworthy & Cohesive Design
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David Emmanuel
pro
• Jul 6
Barney & Deefa — Brand Identity & Strategy
Barney & Deefa is a sustainable pet food and care brand. I led the identity, and the core job was clear from the start: the brand had to earn trust the moment you see it. People are choosing what goes into a family member's body, so it needed to feel both dependable and genuinely warm.
I handled the full identity, from strategy through to a complete brand system.
What I delivered:
Brand strategy and positioning built on ten personality traits
A distinctive wordmark with a hidden paw-print detail
A warm, nature-led colour palette in orange, sage, and forest green
A type system pairing Anton and Inter
Verbal identity and tone of voice guidelines
Applications across packaging, wearables, and stationery
A complete brand guideline document
The result is a cohesive, trustworthy identity that holds up across every touchpoint, from a food bowl to a social post.
Need a brand that turns your positioning into something people trust and remember? I take on a limited number of identity projects. Let's talk.
Adobe IllustratorAdobe PhotoshopbrandingBrand DesignBrand Strategy
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