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🎧 Flatline World is a test of what songwriting and artificial intelligence as far as sonic brand assets go. This particular 'product wrap' was a dark perfume for Her / Him / & THEM and was actually born by reverse engineering a college project of mine. ✍🏼
This is such an interesting intersection of songwriting and AI 👏 Turning sound into a brand asset especially for something as sensory as a dark perfume is a bold and creative direction.
Really interesting direction. The dark luxury aesthetic paired with AI-driven sonic identity is a compelling contrast. Curious — did the visual system influence the sound design, or vice versa?
Strong system thinking here. The consistency across typography, color, and layout feels very disciplined. Curious — how did you decide what to formalize vs leave flexible in the guidelines?
Strictly speaking, I can’t reveal too much yet. The concept sits firmly within the tension of luxury and mystery.
What matters is where the attention is being pulled. The bottle carries a primary logotype, with a secondary mark that appears selectively. The identity system...
Really like that framing.
Designing within the tension of luxury and mystery opens up interesting control over visibility, restraint, and emphasis. Selective appearance of secondary marks can create a very strong perception layer.
Curious to see how the system unfolds.
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My most recent packaging project:
Melabody: A modern body care brand created specifically for melanin-rich skin. The brand exists to challenge the “one-formula-fits-all” approach in skincare by offering deeply nourishing, science-backed products designed for skin of colour.
Very smart design!
POV: You give CapCut AI a history lesson and it turns it into a cinematic MASTERPIECE. 🤯🎬
I lowkey felt like a Hollywood director making this. 💀 Used the new AI Workflow Maker for the #ATCP challenge and honestly? It ate. 🔥 The visuals, the voiceover, the vibe—literally insane that this is just a template.
#ATCP #CapCut #AIEdit
Nice one Jennifer!!
Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
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