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The client was a fashion e-commerce project in Ukraine looking to increase organic visibility and strengthen its authority in search results.

At the beginning, the website generated 1.84K organic clicks and 39.4K impressions, while its backlink profile included only 73 backlinks from 32 referring domains with a Domain Rating of 2.9.

The project combined SEO promotion and external link building to expand organic reach and build a stronger backlink profile.

Challenges

The project started with relatively limited organic visibility and a small link profile:

1.84K organic clicks

39.4K impressions

4.7% CTR

12.0 average position

73 backlinks

32 referring domains

2.9 Domain Rating

The challenge was to expand search visibility while developing the backlink profile gradually and increasing the number of independent referring domains.

What I Implemented

I worked on both organic search performance and external promotion.

The work included:

monitoring organic clicks, impressions, CTR and average position;

analyzing Google Search Console performance;

identifying opportunities for organic visibility growth;

monitoring keyword performance;

building and expanding the backlink profile;

increasing the number of referring domains;

tracking Domain Rating and backlink dynamics through Ahrefs.

Optimization Approach

The SEO strategy focused on expanding the website's search visibility while maintaining stable rankings as the number of impressions increased.

In parallel, the link-building strategy prioritized diversifying referring domains rather than simply accumulating backlinks from the same websites. This resulted in growth from 32 to 116 referring domains, significantly expanding the range of external sources linking to the project.

Results

After 12 months:

Organic clicks: 1.84K → 7.75K (4.21×)

Impressions: 39.4K → 307K (7.79×)

Average position: 12.0 → 11.4

Domain Rating: 2.9 → 18

Backlinks: 73 → 306 (4.19×)

Referring domains: 32 → 116 (3.63×)

Organic keywords: 293 → 370 (+26.3%)

Ahrefs' estimated organic traffic also increased from 1.4K to 9.9K.

In the final period, organic traffic remained stable at around 7.75K clicks, while impressions continued to grow by 7.7% compared with the previous month.

Business Impact

The project delivered:

4.21× growth in organic clicks;

7.79× growth in search impressions;

a substantially broader external link profile;

growth in referring domains from 32 to 116;

stronger foundations for competing for commercial fashion queries;

continued organic traffic growth despite the seasonality of the fashion niche.

Conclusion

Final result: 7.75K monthly organic clicks, 307K impressions, 370 organic keywords, Domain Rating 18 and 116 referring domains after 12 months of SEO promotion and link building.