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Winning a publication project proves your craft. Retaining a luxury brand across 6 consecutive years proves your production reliability.
From 2019 to 2025, I managed the ongoing publication cycle for LA LOOP—delivering bi-annual seasonal catalogues alongside an entire print and digital collateral ecosystem (interactive wholesale line sheets, fillable PDF order forms, postcards, and trade-show marketing assets).
The real challenge behind long-term brand retainers:
- Dynamic asset handoffs: high-res campaign photography and SKU spreadsheets arrived in staggered stages, requiring a layout system flexible enough to absorb last-minute pricing and product iterations without breaking visual hierarchy.
- Production consistency: maintaining seamless typographic discipline and brand alignment across both consumer-facing lookbooks and high-density B2B wholesale order sheets.
- Systematic architecture: structured Adobe InDesign master pages, paragraph styles, and fillable form logic that made recurring seasonal rollouts smooth and error-free.
When an independent brand knows their publication pipeline runs autonomously, seasonal collection drops stop being a deadline scramble.
Selected catalogue spreads and wholesale collateral layouts are linked in the first comment below. 👇
#EditorialDesign #LookbookDesign #ProductCatalogue #BrandCollateral #InDesign #PrintProduction #PublicationDesign #ArtDirection
The network for creativity
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