La Loop Catalogues & Print Collateral

From 2019 to 2025, I worked with La Loop across 3 seasonal catalogues, a wholesale order form, postcards, and trade-show print material.

Each release needed to hold a large volume of product imagery, SKU information, descriptions, and pricing while staying clear for buyers and consistent with the season’s visual direction. Assets arrived in stages, and product details changed during production, so the catalogue and ordering materials needed to accommodate repeated revisions without losing hierarchy or clarity.

I maintained a structured production workflow across catalogue pages and the wholesale order form, checking image placement and product information through each round of updates. This kept the layout flexible as assets and product data changed, while carrying a cohesive visual system across print collateral.

A structured, product-led catalogue designed to present the collection clearly across print pages.

An editorial catalogue direction with product photography and a refreshed presentation system.

A new layout direction for La Loop’s 25th anniversary, expanding product storytelling through model photography.

Alongside the 2025 catalogue, I designed a fillable PDF order form for retail and wholesale clients. The document was refined through layout and colour iterations, with product descriptions and pricing updated during production.

Postcards extended the seasonal visual language into compact printed collateral.

Trade-show posters carried La Loop’s product-led visual language into a large-format physical environment.

Seasonal catalogue design and print production

Product-information layout and SKU coordination

Interactive wholesale order form design

Postcard and trade-show collateral