Hyphen is a UX consultancy in Lisbon (Grupo Tangível). In March 2026 they relaunched the brand fo...Hyphen is a UX consultancy in Lisbon (Grupo Tangível). In March 2026 they relaunched the brand fo...
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Hyphen is a UX consultancy in Lisbon (Grupo Tangível). In March 2026 they relaunched the brand for an international market: new identity, English-first site, claim Connected by Experience.
The site had to do two jobs at once. Sell the work (Cofidis, Euroconsumers, Vodafone, and a client list that includes Santander, EDP, KPMG). Hire for it (live openings in Lisbon, Porto, and remote).
What I built
The Webflow site behind that rebrand. Home, services, work, careers, about, insights, UX Lab.
CMS for cases, jobs, and the leadership team, so marketing can publish a new role or a new project without waiting on a developer. Desktop and mobile from the same system.
I built the site so the new brand could go live and stay editable.
Built this in Framer as a concept project. Goal was to make it feel run by ex-journalists. Choices: editorial serif (Libre Baskerville), a dark photo with one color accent, and copy that positions against blast-style PR.
Where I’m unsure: text legibility over the photo and whether the two CTAs compete. What would you change?
The only glow on the Kestra page is the reflective strip on the jacket. It comes from the image itself, so the Framer layers on top stay flat: grey, white and mono text, no glow effects on buttons or headings. That keeps the page easy to edit, because nothing in the UI depends on one lighting setup. If you swap the photo, the glow goes with it. Would you add a glow effect in Framer or keep it in the image?
I don’t avoid templates just to make things look different.
I avoid flattening a physical brand into a generic digital experience.
A restaurant, studio, fashion label or product can have incredible character in the real world, then lose all of it the moment it becomes a website.
That gap is what interests me.
The website should be able to carry the atmosphere through layout, typography, pacing, motion and interaction, and ideally attract people before they ever experience the physical space.
Not every project needs to be highly expressive.
Some websites should stay simple, direct and functional.
But even simplicity can carry identity.
Bolluni was built with that in mind: translating the character of the restaurant into a digital experience rather than simply presenting information.
So well said. That's exactly the problem - a restaurant can have so much soul IRL then become another generic grid online. Love that you don't just avoid templates to be different, but to protect the brand's actual character. 100% agree.