Summit Supply Co. Father's Day Campaign Email (Figma + Klaviyo)

A Father's Day promotional email designed in Figma and built into Klaviyo for Summit Supply Co., a men's leather goods and accessories brand.

The design uses a dark, masculine palette (navy, charcoal, warm leather tones) with lifestyle product photography to reflect the brand's rugged, functional identity. The layout leads with the "Made for Dad" campaign hero, showcases everyday essentials (wallet, tumbler, backpack, keychain), highlights three brand pillars with icon-based sections, and closes with customer testimonials and trust badges.

My role: Full email design in Figma, including product grid layouts and icon-based value propositions followed by direct implementation into Klaviyo.

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A high-converting product page is more than beautiful design it’s a sales system. Every section of this page was crafted to guide customers from curiosity to checkout with confidence. Here’s what makes it effective:

Premium, clean UI that immediately builds trust.

High-quality product imagery that showcases the product from every angle.

Clear value proposition with benefits customers understand instantly.

Strategic pricing, subscription offers, and savings that increase average order value and recurring revenue.

Trust-building elements including ratings, guarantees, and secure checkout badges.

Conversion-focused hierarchy that removes friction throughout the buying journey.

Fully responsive across desktop, tablet, and mobile for a seamless shopping experience. The best ecommerce stores don’t rely on luck they rely on intentional design, user psychology, and a frictionless buying experience. Every pixel on this page was designed with one purpose: turn more visitors into loyal customers. If your product page isn’t converting, it’s not just a design problem it’s a conversion problem. Design. Develop. Optimize. Convert.