Stop Growing Your Email List Until You've Done This The most counterintuitive email advice you'll...Stop Growing Your Email List Until You've Done This The most counterintuitive email advice you'll...
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Stop Growing Your Email List Until You've Done This
The most counterintuitive email advice you'll hear this year: your list is probably too big.
Unengaged contacts drag your sender reputation down with every send. They suppress inbox placement for your whole list, including the people who actively want your emails.
The move that improved one client's open rate from 31% to 60.5%? We made their list smaller. Intentionally. Then cleaned the segments, fixed authentication, and let the engagement signals rebuild the reputation.
If you're managing email for clients, lead with a list audit before any growth tactics. It's the fastest way to show impact, and the insight most brands have never considered.
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