A SaaS company which raised $5M recently came to me last month with a site that looked great and converted almost nobody. Plenty of traffic, barely any signups. Classic. The first thing I did was read their homepage the way a buyer would. Thirty seconds in, the problem was obvious. The whole page talked about the product. What it did, the features, the integrations. Nowhere did it say what it actually fixed for the person reading. So we flipped it. Led with the problem their buyer wakes up with, then showed the product as the answer. Cut the page down to one audience instead of four. Rewrote the headline to say what it does for them, not what it does. Same product, same traffic. Signups started climbing within the first couple of weeks. Most sites that aren't converting don't need a rebuild. They need to start talking about the buyer instead of themselves.

I started a newsletter. Not to build an audience. Not to sell anything. Just to have a place where I could think without packaging it.

It's called the Trevere Taylor Newsletter, and it's where I write about the stuff that actually keeps me up at night. History, psychology, love, life, art, geopolitics. Pop Culture. Star wars lol. The hardest lessons nursing ever taught me.

My content strategy work is where I build systems that move people. This is where I figure out why they move.

Not everything needs a funnel. Some things just need a window and nowhere to be.

Link attached below. Come. Pull up a chair. Grab some coffee (or tea) and enjoy.

https://treveretaylor-newsletter.beehiiv.com/

Amazing!