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Ever wondered how a product ad comes together? Here's my 3-step process š From research to final polish ā swipe to see how I turned a simple product photo into a scroll-stopping ad. Need something like this for your brand? Let's connect! šØš
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ā¢ Sep 4
Exploring the intersection of mental well-being and modern design. This interface focuses on "micro-moments" of calm, guiding users from stress to serenity through soft gradients, rounded typography, and gentle interactions.
soft gradients suit this really well
EARTHTURN is a ceramics brand I hope to open one day. I'm not a potter. So I used FLORA to help me build the whole branding, from physical product to brand identity mockup around the idea.āØāØ
FLORA was where I pushed the ideas and a strategy I already had in my head, and tested it until it held. So I'd have more time for the part that actually matters: the brand strategy.āØāØ
Here's what I kept reminding myself while making the visuals. You create images to sell a product, not just to look good.
So every image should have a job.āØ
āØIt might be a logo evolving: a turning wheel, then fire, then a vessel, resolving into the mark. I wanted the logo to show where it comes from, not just sit there finished.āØ
āØIt might be the slow rotation effect for poster or social media posts, you can realise this effect when someone throws on a wheel, the movement the brand is named after. Not a trending effect that looks cool but says nothing about EARTHTURN. āØ
āØIt might be the close-ups images: the material, the pattern, the piece from different angles. A customer buys what they can see clearly. Pretty from a distance doesn't sell, texture you can almost feel does.āØ
It might be the packaging shots that show the foam and wrapping: the piece protected, not a bare pot sitting alone in a cardboard box. You're not just selling a vase. You're selling care, and a product that arrives whole and unchipped.āØāØ
That's what making images for a brand really means, not grabbing whatever composition looks nice and calling it done. If you can't say why a visual serves the brand, it's decoration, not design.
Building the full brand system before the pottery skills even exist is a bold order of operations. Now that EARTHTURN looks this real, does it make you more likely to actually go learn the craft, or is this more about seeing the idea through as a design exercise?
For a food or beverage brand, packaging becomes part of the customer experience.
This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
The goal was to create something that could work naturally in a cafƩ, takeaway environment or everyday customer interaction while still feeling distinctive.
Services: Packaging Design Ā· Brand Identity Ā· Sustainable Packaging Ā· Print Design Ā· Food & Beverage Branding
The idea was simple: make responsible packaging feel like good brandingānot a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
ā¢ Sep 8
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