Plumly — a modern Framer template built for plumbing businesses.
Clean design, smooth interactions, and conversion-focused sections designed to turn visitors into customers.
A website can look beautiful and still be difficult to use.
That's something I keep in mind when exploring both Shopify store design and Framer website design.
Although the platforms serve different purposes, some design principles apply to both:
→ Clear navigation helps visitors find their way.
→ Strong visual hierarchy makes important information stand out.
→ Thoughtful page structure creates a natural flow.
→ Responsive layouts help the experience work across screen sizes.
→ Clear calls to action help visitors understand what to do next.
The goal isn't simply to make a website look impressive.
It's to make the experience clear, useful, and easy to navigate.
I'm continuing to explore how these principles can be applied across different types of websites and projects.
What matters most to you when visiting a website, its visual design, its usability, or a combination of both?
You need a strong starting point for a sales-tech brand without trying too hard.
A generic SaaS template won’t work in this case.
What you need are:
• Sales-focused product UI
• Personalized outreach with follow-up and reply intelligence
• Pricing, testimonials, FAQs, and integrations
• CMS for blog posts, feature pages, and case studies
• Clear paths to demos and trials
That’s how we designed Avina, our new Framer template.
Built for AI sales products, outbound automation tools, and sales-focused SaaS products.
Avina is designed around a real outbound sales journey.
What I like here is the focus on the actual sales journey, not just the visual design. For AI sales tools, showing how outreach, follow-ups, and reply handling connect to real outcomes can make a big difference. Curious how you approached that in Avina?