Rhyen Lab: Brand Identity & Packaging for a Skincare Brand

Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.

I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.

The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.

Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction

love the R on the serum shot

Brand Identity Kit: an animated brand showcase template 🌿

I built a 3D-style brand scene that anyone can make their own. The sign, products and palette are all separate named layers, so swapping the images, retyping the text and changing five color fills turns it into a different brand with the same animation.

Best for brand launches, identity presentations and product reveals, whether you’re pitching a client, showing a rebrand or opening a new store.

How I built it: I designed the brand and products as separate layers, then used the @SVGator MCP with an AI assistant to structure the project and animate it, and finished it by hand in the editor.

Amazing 🔥🔥