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Prime Brew Coffee — Brand Identity & Packaging Design
A complete brand identity and packaging design concept for Prime Brew Coffee, created to give the brand a clean, modern, and premium visual presence.
The project explores the brand mark, typography, color system, coffee packaging, and final product presentation.
I focused on creating a flexible visual system where each coffee variant has its own color while maintaining a consistent and recognizable brand identity across the range.
Scope:
• Brand Identity
• Logo Design
• Typography
• Color System
• Packaging Design
• Product Mockups
• Visual Presentation
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I Just Created NOIRÉ 🔥
A Coffee Brand Built Around the Pause.
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Waiting for your thoughts in the comments 🙌🔥
branddesignertastetestBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
Done with the branding work for Yuzu! 🙌
This was so much more fun than I ever expected, I'm definitely going to be doing more beverage brands in the future.🙌
Amazing work! Love your design style, very creative and clean 👌
Built a skincare identity around one brief: intimate, confident, luxe, without looking like every other minimal beauty brand.
NERA got a custom wordmark, a deep maroon palette instead of the usual beige, packaging, and web + retail touchpoints so it holds together everywhere.
Full case study on my profile. Which touchpoint would you change first?
Amazing work! Love your design style, very creative and clean 👌