A very special one for us at Heed Collective ✨

We had the opportunity to shape the visual identity and digital experience for Contra Labs, and I'm incredibly proud of what we created together 💚

Check it out

Excited to finally share SOTO, a personal project I’ve been working on in my free time!

This started as an exploration of how I could use AI in my design process, from building a visual identity and design system to creating product imagery and motion. I also wanted to learn more about AI wearables and what their future could look like.

One thing I find challenging about AI wearables is privacy, especially as more products introduce cameras that constantly capture the world around us.

SOTO explores a different approach. A fashion-first AI wearable built around listening rather than seeing, with privacy at its core.

The project brings together UX, creative direction, brand design and a lot of experimenting with AI tools.

Really enjoyed pushing myself creatively with this one!

Check it out

wow!