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A cinematic basketball advertising concept combining athlete storytelling, 3D product visualization and bold performance-driven typography.
Project Label:
Concept Project — MOVE
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Brand identity, logo, design and development for Anovia, a B2B tech startup that recently went through a big reconstruction
Nice work🔥👏👏
Client: "Can we make the logo look more dynamic and full of life?"
Me: "Say no more." 🧬
Wordmark animation for genOme. We put the literal building blocks of life right inside the 'O'.
Looking for custom logo design or frame-by-frame motion on Contra? Hire me before this swimmer finds its destination!
Professional work
Here’s how I determined the visuals for this personal project.
Once the theme and moodboard were set, the next thing I thought about was the structure of the video: what do I want to show, and how should each visual connect to the next?
From there, I structured the flow as:
Object → Observation → Deconstruction → Experimentation
This structure was then translated into each shot you see in this motion design video.
For the visual style, I combined digital aesthetics and editorial brutalism through pixel textures, ASCII graphics, glitch, construction grids, data-inspired visuals, and brutalist typography.
This visual approach was heavily inspired by the work of Riccardo Agostinelli & Dan Neuenhaus.
Which shot do you find the most visually satisfying?
Concept, Design & Animation by me
