Client: "Can we make the logo look more dynamic and full of life?" Me: "Say no more." 🧬 Wordmark...Client: "Can we make the logo look more dynamic and full of life?" Me: "Say no more." 🧬 Wordmark...
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The APS mark built from the four small symbols reads like a map legend, which suits a psychology service. Nice that the guidelines page shows it on the dark teal, most would have played it safe on white.