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Day 5/30 — Designing for Different Audiences
One thing I've noticed while building landing page concepts in Framer is that the same layout doesn't work for every business.
An HVAC company needs visitors to trust them and get in touch quickly.
A fashion brand needs to create desire through visuals, product presentation, and brand identity.
The goal may be conversions in both cases, but the way you approach the design is completely different.
That's something I'm actively exploring as I build and improve my portfolio.
What's your approach when designing for different industries?
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The best part of this website might be the page nobody is supposed to see.
About 4 months ago, we launched the new website for STORY Design Amsterdam.
STORY is all about giving homes personality, so we wanted the website to have some too.
Including their 404 page.
Naturally, I put the owner's dog on it.
If you end up on the wrong page, you might as well enjoy it.
But the fun details only work if the website itself does too.
Before the launch, most of their website traffic came through Instagram.
Today, around 60% comes from Google.
And now we've taken the next step by adding a little shop, so people can buy their kitchen handles directly from the site.
Next up: a great about us page; photoshoots are already planned.
I don't design websites that often.
But when I do, I don't want to create something that could belong to any business.
It should feel like their business. Do you think I achieved that?
Great work, Bram
Built the StupidFish Design System from the ground up and covering everything from color, typography, spacing, and components to comprehensive documentation.
Designed and documented for both web and mobile, creating a consistent, scalable foundation that makes product design and development faster and more cohesive.
Check out the full case study here →
Really thorough system, nice job
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Luxury Sound — Premium Headphones Landing Page 🎧✨
A premium landing page concept for a luxury audio brand, built around a bold headphone design and a refined visual experience
The design combines warm neutral tones, glowing details, oversized product visuals, and minimal typography to create a futuristic yet elegant feel
Special attention was given to:
• Product-first composition
• Premium visual direction
• Feature highlights
• Lifestyle imagery
• Clear CTA placement
• Responsive mobile experience
The result is a clean, immersive product experience that makes the headphones feel like more than tech — they become part of the lifestyle 🔥
The amber glow on the headphones against that warm beige is lovely. How does the mobile menu handle the product image?