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While watching a lecture on branding, I heard this idea: to be loved, you don’t have to be the best. You just have to be authentic.
It was about brands, but I think it’s a great reminder for people, too. The world has already seen plenty of perfect people. But there’s never enough of the authentic ones. 🤍
What do you think about this?
so true!
💯 💯 💯
It takes courage to be real, but that’s exactly where trust is built - whether it’s for a brand or for a person 🩵💛
💯 💯 💯
Beautiful thought 🤍 I think authenticity is what makes people and brands memorable. Perfection may attract attention, but authenticity builds trust.
very vitally said💯
I completely agree 🤍 The most inspiring people I've met weren't perfect they were genuine. Authenticity has a way of making others feel seen and understood.
realer than most recognize. love this.
Agree with 101
It’s completely true
Yeah, it's true
Totally agree 💯
Authenticity is very important in branding
Beautifully said! 🤍 In a world full of polished feeds and curated lives, true authenticity feels like fresh air. Thank you for this reminder! ✨
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Logos & Marks — Volume 12
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.
Recovery Brand Identity / Logo & Visual Direction
A new identity project for a recovery-focused brand that wanted to move away from the conventional clinical look of its category.
The direction combines clinical credibility with a more modern, movement- and performance-driven visual language.
First look at the logo. Full identity coming next.
Logo design and creative direction by Lepisov Branding
Social media Branding: collab with Mike Creative Mints
