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Your content may not be the reason your SEO traffic is stuck.
Before publishing more pages or targeting more keywords, I usually check whether the website’s technical foundation is actually helping Google crawl, understand, and index the right pages.
Here are 5 technical SEO checks worth reviewing first:
→ Crawlability
Can search engines efficiently access your important pages?
→ Indexation
Are valuable pages indexed while low-value or duplicate URLs stay out of the index?
→ Core Web Vitals
Are speed, responsiveness, and visual stability creating performance issues?
→ Internal Linking
Are your most important pages receiving enough internal authority and contextual links?
→ Technical Site Health
Check canonicals, redirects, sitemaps, broken links, duplicate pages, structured data, and other technical signals.
A Technical SEO Audit should not just produce a long list of errors.
It should tell you:
✓ What is actually affecting search performance
✓ Which issues should be fixed first
✓ Which fixes can create quick wins
✓ What needs developer support
✓ What should be monitored after implementation
That is the approach behind my Technical SEO Audit & Action Plan: identify the real technical barriers, prioritize them by impact, and turn the audit into clear next actions.
#TechnicalSEO #SEO #OrganicGrowth
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Fix your images first
On a slow site, images are often the heaviest files on the page.
Fix them in this order:
→ Resize them to the size they're shown at (no 4000px photo in a 600px box)
→ Convert to WebP or AVIF
→ Lazy-load anything below the first screen
→ Give every image a width and height, so the page doesn't jump
→ Preload the hero image instead of lazy-loading it
How heavy is your hero image? Check it in your browser's DevTools and tell me the size below.
#WebsiteSpeed #PageSpeed #CoreWebVitals #WebPerformance #WordPress
Building an SEO SaaS? You might not need another expensive keyword API subscription.
A question for indie hackers and developers:
How do you currently access keyword data for your applications?
If you're building programmatic SEO pages, content research automation, keyword discovery tools, or an AI-powered marketing product, you probably need structured search data.
We developed the SerpSpur Universal REST API to make this workflow more flexible.
The API provides access to:
Search volume and historical trends.
Keyword difficulty and backlink competition.
CPC and advertising competition.
Search intent and parent topics.
Related keyword clusters.
SERP features and forum weakness signals.
AI Overview-related information.
Bulk keyword enrichment.
It also supports different research depths, from a single keyword to larger semantic clusters.
One feature worth exploring is the 30-day cache Vault mode: cached lookups cost credits, while cache misses return without a credit deduction.
Your website is slow — and it's costing you customers before they even see your offer.
Google's own data says 53% of mobile visitors leave if a page takes more than 3 seconds to load. Portent found sites loading in 0–2 seconds convert far better than anything slower, and Akamai's research puts a 1-second delay at roughly 7% fewer conversions. For a small business website, that's not a technical detail — that's lost enquiries every single week.
The good news: most slow sites aren't slow because of hosting. They're slow because of five fixable things.
1. Images that were never resized. A 4MB photo uploaded straight from a camera becomes the whole page weight. Resize to the display size, compress it, and serve WebP — this alone often cuts load time in half.
2. Too many plugins doing the same job. I've opened WordPress sites running 40+ plugins — three slider plugins, two form plugins, four SEO tools. Audit ruthlessly: if a plugin isn't earning its place, remove it. One tool per job.
3. No caching or CDN. Without page caching, every visitor makes your server rebuild the page from scratch. A free Cloudflare setup plus a caching plugin is a 20-minute job that changes everything.
4. Fonts loading like it's 2015. Five font weights from Google Fonts, render-blocking. Use two weights max, font-display: swap, and host locally where you can.
5. JavaScript blocking the page. Chat widgets, tracking scripts, popups — all loading before your content. Defer what's below the fold and load scripts after the page renders.
Check your site against Google's Core Web Vitals: LCP under 2.5 seconds, interaction under 200ms, layout shift under 0.1. If LCP is over 4 seconds, start with images — that's the culprit in most sites I audit.
We've rebuilt and optimised 300+ WordPress and Shopify sites for small businesses in the UK, US and UAE, and the pattern is always the same: the slow sites aren't the cheap-hosting ones, they're the ones nobody ever audited.
Which of these five is slowing your site down right now? Drop a comment — or message me and I'll take a quick look.
Agree that hosting is rarely the cause. One more I'd add from audits: third-party scripts, like chat widgets, trackers and old tag manager tags. A site can have perfect images and still wait on four other companies' servers before it feels ready. Which of the five fixes do you find clients skip most?