On a slow site, images are often the heaviest files on the page.
Fix them in this order:
→ Resize them to the size they're shown at (no 4000px photo in a 600px box)
→ Convert to WebP or AVIF
→ Lazy-load anything below the first screen
→ Give every image a width and height, so the page doesn't jump
→ Preload the hero image instead of lazy-loading it
How heavy is your hero image? Check it in your browser's DevTools and tell me the size below.
Good order. I would add one thing from client sites, the hero is usually a 4000px upload used in a 600px box, and resizing it alone often fixes the LCP score. Preloading the hero instead of lazy loading it is the detail most people miss. Checking mine after this.
Why your website doesn’t need more animations—it needs to load faster
It’s tempting to pack a website with complex animations, video backgrounds, and heavy widgets. But if your site takes more than 2.5 seconds to load, over half your visitors leave before seeing any of it.
Here is why performance and clean structure should always come before visual clutter:
Google ranks speed: Core Web Vitals aren't optional anymore. Fast, lightweight sites get prioritized in search results over bloated ones.
Mobile visitors are impatient: Most people browse on mobile data while on the move. Heavy scripts and uncompressed assets destroy their experience.
Simplicity drives conversions: A clear heading, an obvious value proposition, and a quick-tap contact button will consistently outperform a complex layout.
Clean code is easy to maintain: When a site is built with modern, modular code rather than 30 conflicting plugins, updates take minutes instead of hours.
Great web design isn’t about how much you can cram onto a page—it’s about removing friction so customers can take action.
How fast is your current site loading on mobile? Run a quick Lighthouse test—you might be surprised by the result!