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Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
Super clean design!
Thank you!
Looks so fresh and smooth!
Thank you! Really appreciate your kind words
Looks great!
Thank you so much!
You welcome Leticia!
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2025© - Jv® Studio. — Enmanuel Jimenez V. All rights reserved.
Featured project in Graphic Design / Branding by @behance
Art DirectionBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopFigmavisualidentitybrandingcasestudy
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