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Latin tradition, reimagined.
Love, Coco brings Latin-inspired desserts to the Canadian market through a contemporary visual identity.
The challenge was to build a brand that communicated the quality of its ingredients and its Latin roots without relying on familiar visual clichés. Instead of recreating a traditional aesthetic, the identity needed to feel current and distinctive for a Canadian audience.
The process began by analyzing the visual codes commonly used by dessert and Latin food brands, identifying what to keep and what to avoid. This research informed a visual system built around contrasting typography, a vibrant yet refined color palette, and compositions inspired by classical still lifes.
These design decisions place the fruits at the center of the identity, highlighting the quality and origin of the ingredients while giving the brand a distinctive visual language.
Sick work 🔥
Thanks, really appreciate it!!⚡️
Looks so fresh and smooth!
Thank you! Really appreciate your kind words
Looks great!
Thank you so much!
You welcome Leticia!
Super clean design!
Thank you!
Clean ✨
✨Thank you
This is sooo cool! Looks amazing and the color combination is everything.
Love to hear that! Thank youu so much
That peach and melon color story feels specific to the brand's actual story, doesn't read like generic tropical at all. What was the trickiest part of translating Latin visual cues without falling back on the usual cliches?
Thank you, Maty! The project drew inspiration from the abundant fruit displays commonly found in local Latin markets. During the concept development, those everyday scenes naturally connected with the language of traditional still-life paintings, leading to fruit compositions...
That's the part that never shows up in the final deck though, the thinking that happens before anything gets drawn. How long did you sit with the concept before it clicked, did you almost go a different direction first?
I’m just in love with the colours
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So, which Sipster flavour speaks to you? 🍋🍑🍫
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Nice👍
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