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I loved bringing Atone Lab to life. The goal was to create an at-home Pilates brand that felt elevated, feminine, and approachable, while treating it more like a lifestyle brand than purely a fitness brand. Every touchpoint was designed to feel cohesive, from the minimal logo suite to the colored Pilates mat designs and brand mockups.
That signage color is doing a lot of work, it immediately reads elevated and calm instead of gym-loud. Was pink always the direction or did you test it against a more neutral palette first?
The client actually had an idea for the color palette before this project began and wanted to make pink the focus!
Amazing
Nice work Samantha! love the colors and brand typeface!
Samantha,Amazing work 🫠🫠
Nice!
what a fun range of colors, so chic! i can see this visual branding in itself appealing to so many trending consumer archetypes, would make a perfect pair for a gal with one of the rhode lip peptide phone cases 110%.
rhode was one of the visual influences for this brand!
omg, you nailed it!
Treating it as a lifestyle brand rather than a fitness brand is the right call for at-home Pilates, that audience is buying into a feeling more than a workout. The pink signage backs it up too, it reads calm rather than the usual gym energy.
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9 years of design. First Contra Labs project. Here's what happened.
A week ago I got accepted into Contra Labs as a Brand Designer. This week I completed my first paid project through it.
What's changed since my last post:
Discovery score is now 122, top 5% of creatives overall
Completed my first paid, on-platform project through Contra
What I've learned this round:
Reviews and a complete profile get you seen, but an actual completed project on the platform is a different kind of proof. That was the piece genuinely missing before this.
What I do:
Still a one-person studio. Brand identity, packaging design with production-ready files and 3D mockups, and full website builds, handled end to end so nothing gets lost between design and execution.
Based in Karachi, working with clients globally. Genuinely happy to give back here too, if you're working on your Contra profile and want a second pair of eyes on it, case studies, services, positioning, whatever's not landing, send it over and I'll help however I can.
Congratulations on this achievement. So I would like to take up your offer on getting a second pair of eyes on my Contra profile. Can you check it and give me an honest feedback? Thanks
AI can generate beautiful images but the hard part is getting results that actually look like they belong to the same brand.
That's why I created this Brand Image Prompt Kit for Skincare Brands.
Instead of random prompts, it's a complete system to create cohesive packaging mockups and lifestyle imagery for skincare brands.
Inside you'll find:
✨ 4 prompt scenarios
✨ 20+ AI-generated examples
✨ Templates that work across Krea, ImageFX, and Adobe Firefly
The goal? Less prompting, more art direction.
Smart to build this around consistency instead of just prettier outputs. Cross platform prompts that hold up across Krea, ImageFX and Firefly is the hard part most people skip. Congrats on shipping it.
For this challenge, I created a fictional honey brand called Hummey, a honey brand that focuses on smooth honey made for everyday use. I created a full brand identity and packaging for the brand with the help of @Envato as my main toolkit. The goal is not just to design a brand but to be functional and realistic.@Envato toolkit made it possible by ring the vision to life.
The human by design moment: It started when I sourced for inspiration online and curated a mood board for the brand, from which I got my color. Then I started with the sketching of the logo for the brand and also the label for the product.I sourced my fonts for the project from @envato stock and then designed the logo for the brand. After the design, I needed a product mockup to bring the vision to life. With the help of image gen in Envato, it helped me to turn the sketch. jar to a 3D mockup for the brand. I created some product campaigns for the brand with the help of the @Envato AI image generator.The most important part of the process was how I prompted and directed the AI to give me the result that I wanted for the brand.
I used @Envato in all my processes in terms of:
Font usage for the logo design
Mockup generation with the use of image generation Ai
getting some other mockups from graphics template on @Envato
Creation of video for the product with the help of video generator Ai
Imagery usage gotten from the stock on envato
all at my disposal.
Thank you, @envato and @Contra, for the privilege of participating in this challenge; it was a fun one.
The project includes:
brand identity
Packaging design
the video generation
product campaign
Mockups
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