Back after a while, excited to share some recent work. I recently worked on a product called ChargeIndia in the EV charging space. The idea was simple: bring all EV charging providers into one platform and create a seamless experience for users while helping the brand stand out in a competitive market.

It was an exciting project to be part of, from shaping the brand identity to designing the mobile app. I’ll be sharing more shots and some behind the scenes content over the next few days, but here’s a sneak peek at the brand guidelines.

One of the key goals was to remain rooted in Indian culture while presenting the brand in a modern, forward-looking way. After hundreds of explorations and iterations, I finally landed on this logo.

Great work. Beautifully blended the Indian culture ethos with a business forward looking identity.

5 Questions I ask Clients Before A New Brand Design 📣 Your branding includes visuals, yes... BUT it's also the feeling behind your business. Most importantly, how your clients and customers FEEL when interacting with you and your business. Sometimes you'll hear this described as the: MOOD VIBE TONE We like to say, ✨ Brand Energetics ✨ This energy infuses and information every piece of your online home, which is why projects start here before diving into messaging/copy or website design. A SAMPLE.... 1. How would you describe your brand promise? (What main feeling does interacting with your brand impart to clients?) 2. If your brand was a place, where would it be? 3. If your brand was a person, what personality would it have? 4. If your brand was a store, what would it be like inside? 5. What are some of YOUR favorite things to do for fun? (Yes, this DOES inform your brand!)

Good questions! But I have one question myself. How do I send treats through a screen? lol