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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Working on some clothing brand design called PRIME
Fashion DesignGraphic DesignVisual DesignAdobe IllustratorAdobe Photoshopclothingbrandingstreetweardesigntshirtdesign
A personal branding project created to showcase a consistent visual identity across different brand applications, including a coffee cup, branded apparel and a creative studio sign. The project focuses on a clean, modern and professional brand presentation.
I created this logo while developing the visual identity for my clothing business, H.K. Collectives. At the time, I was experimenting with different logo concepts to determine which style best represented the brand.
I wanted the design to have a feminine, fun and boutique-inspired feel, so I used soft pink and gold tones along with illustrations of clothing, accessories, flowers and bows. The circular badge layout allowed me to bring the different elements together while keeping the business name as the main focus.
Although this was part of my logo-development process rather than the final logo I chose, it demonstrates how I explore different concepts and visual styles before deciding on a final brand identity.
