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Taste Test
Virtual AI influencer created to explore different lifestyle aesthetics, combining fashion elegance and casual everyday moments. A concept project focused on realistic AI-generated visuals and digital storytelling.
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I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
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Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
This piece is No. G in the series, titled Bashe | 巴蛇. 🐍🐘🦴
I created it as a seamless loop animation.with no AI involved.
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One word… “wow”
What tool did you use?
Which icon works better – light or dark?
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Dark reads stronger to me, the pin keeps its contrast either way the background flexes. Is this going into a system that supports both light and dark mode, or are you locking into just one for launch?