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Taste Test
Strong redesign 👌
The updated layout feels much cleaner and more structured.
Curious — what was the main conversion or UX goal driving the changes?
Thanks Abhiram, really appreciate it!
Yess. That was exactly the goal behind the redesign. Here are a few key outcomes:
1. Experience & UX
• Clearer brand positioning and value proposition
• Improved information architecture and storytelling narrative
• Enhanced visual rhythm...
Really appreciate the detailed breakdown — especially the focus on information architecture and visual rhythm. You can clearly see how those decisions improve usability, not just aesthetics. Nicely executed 👌
This means a lot, Abhiram. Thanks so much 🙌
Strong redesign 👌, well done
Thanks a lot, Akinkunmi!
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Related posts
Heisenbean – Coffee E-commerce website Homepage
We redesigned Heisenbean’s e-commerce experience to turn coffee browsing into buying- combining strategic UX, clear CTAs, and premium visuals to convert traffic into loyal customers.
Our Approach
• Bold, minimal UI highlighting product quality
• Clear, conversion-focused CTAs
• Product storytelling through visuals, benefits & lifestyle cues
• Seamless shopping flow with trust-building elements
Key Features
• Brand-centric landing page
• User-friendly storefront & product pages
• Conversion-driven homepage design
• Mobile-first, modern e-commerce experience
A premium branding experience designed to scale Heisenbean’s digital presence and drive sales.
Strong direction. The hierarchy and CTA emphasis feel very conversion-aware — especially for an e-commerce browsing flow. Clean visual focus without sacrificing product clarity.
Every visual is better than the previos one 🔥
One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
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