First impressions happen in seconds. Great design makes them last. For this retail campaign, the ...First impressions happen in seconds. Great design makes them last. For this retail campaign, the ...
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First impressions happen in seconds. Great design makes them last.
For this retail campaign, the goal was simple: create a visual that people would notice immediately, even in a busy shopping environment.
Strong typography, a premium fashion aesthetic, and a clear information hierarchy work together to guide the viewer's attention from the brand name to the opening details and location.
Every design decision was made to maximize visibility, readability, and impact across both print and digital platforms.
Design isn't just about looking good—it's about getting noticed.
Rectio — Brand Identity
Brand Identity • Visual Direction • Business Cards • Mockups
A modern and minimal branding direction for Rectio, from visual identity to business card applications.
Created by Artonest Design Studio — artonest.design
NOIRÉ is a premium café brand built around a simple idea:
Great coffee should feel like a moment of pause, not another part of the
routine.
The project explores a complete visual identity, packaging
system, takeaway cups, coffee bags, tote bags, menu design, café applications and lifestyle campaign direction.
Instead of relying on the usual loud coffee aesthetics, I
built NOIRÉ around deep charcoal, warm ivory, soft graphite, refined
typography, subtle botanical illustrations and quiet editorial compositions.
The visual language is intentionally dark, tactile, and understated - giving every touchpoint the feeling of a slow morning, a quiet table, and coffee worth taking your time with.
From the cup in your hand to the café around you, every detail was designed to make the brand feel like a ritual.
Branding v3 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
See full case study here