This project is not for everyone. Only for bearded balds. 🙂 I’ve been exploring a concept for a grooming brand built around a very specific idea: one ritual, two zones — scalp and beard. The direction leans into a more premium, editorial feel. Muted tones, tactile materials, soft lighting… keeping it closer to something handmade than overproduced. Most product pages sell features. This one tries to sell a feeling. Still a work in progress, but curious to see where it goes. — I’ve got 2 spots open for new projects this month. Branding, web, or anything where first impressions actually matter. Feel free to reach out.

This looks clean and well thought out. How long did it take you to bring everything together?

HOFF Vichy Capsule — Brand Experience & Gift Concept

As part of a creative proposal requested for HOFF’s Vichy Capsule, I explored how the collection could extend beyond product into an event experience.

I created a coffee invitation and a premium breakfast gift box as a warm welcome moment for guests, combining gingham patterns, soft yellow tones, Mediterranean breakfast references and clean editorial product styling.

Role: creative direction, AI product visualisation, packaging concept and visual storytelling.

So good