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Managed the social media presence of Akshay Partha, focusing on personal branding, entrepreneurship, professional identity and audience engagement. My role included developing content strategies, planning and publishing engaging social media content, creating short-form videos, maintaining consistent brand communication and supporting promotional campaigns through paid advertising. The strategy focused on positioning his expertise, personality and professional journey through relatable, engaging and audience-focused content.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Bland is a choice.
Pinch is a concept brand for a mid-high salt line made to live on the counter, not in the cupboard. Five flavors, five two-color tins, one refillable keepsake people leave next to the bar cart.
I built the full identity: wordmark, lid lockups, hand-stamped pattern system, tone of voice, and art direction.
More from the system coming soon.
Cool work 🔥
For Vetti, a pet-health startup, our team made orange the signature colour and kept it out of the product’s data states.
Orange could carry the brand in a campaign. Inside the product, the colour attached to a score needed its own meaning. Using the same colour for recognition and an alert would ask someone to work out which job it was doing.
So the guidelines gave the data palette a separate role. Scores came with plain-language states, and the alert-copy rule was to state the observation, then give the next step.
Those decisions belong together. A calm sentence can be undermined by a colour treatment that suggests urgency.
If you’re reviewing an identity for a product, put a marketing layout beside a screen that communicates status. Ask what each colour means in each place.
This is beautiful work, and the orange colour choice was a good one, it really ties it all together ♥️
A content calendar can tell you what to post.
But good social media management goes beyond that.
You also need to know:
→ When to publish
→ How to respond to your audience
→ What content is performing
→ What needs to be improved
→ What should be created next
That's why I see social media management as an ongoing process, not just scheduling posts.
Plan the content. Manage the platform. Learn from the data. Improve the next post.
Exactly. Good social media management is about constantly learning from the data and improving the next move.