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Turning a simple linen shirt into a full campaign 🌴
I wanted to see how far I could push one product image, so I built this desert fashion concept around it using Higgsfield AI from the location and model to the different shots and camera movements.
I’m really enjoying experimenting with AI as part of my creative process, especially for fashion and product content.
Simple product, completely new world.
#Higgsfield #AIVideo #FashionCampaign #CreativeDirection #VideoEditor #AIContent #FreelanceCreative #SpecAd
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I left SUBDERMA for dead a while ago.
Reopened the file. It still had a pulse.
So I fitted it with new hardware, new skin, new rules.
Case study out soon.
A 16-bit signal has 65,536 steps. No waveform in this brand is allowed to be a curve.
SINE/16: pixel type, a staircase slash, one cyan light per frame, hands on everything.
Full case study ↓
No curves allowed is such a fun rule to build a brand around. The staircase slash is clever.
A Halloween type study. One line, eight typefaces, eight ghosts. Each frame holds the same words and composition while the letterform, palette and figure change, from blackletter to dot-matrix to brush script.
I designed every frame in Figma, then used AI image-to-video to hallucinate the transitions between them, so the type melts, drips and reforms into the next face while the ghost dissolves into smoke and re-forms. The result loops like a bad dream that keeps changing its mind.
Made for 31 October.
